:root {
    --ink: #16283D;
    --paper: #F4F5F5;
    --paper-raised: #FFFFFF;
    --teal: #A13226;
    --teal-dark: #7A2419;
    --brass: #A13226;
    --rule: #E0E1E1;
    --muted: #6B6E70;
  }
  * { box-sizing: border-box; }
  html, body { margin:0; padding:0; }
  body {
    background: var(--paper);
    background-image:
      repeating-linear-gradient(0deg, rgba(22,40,61,0.035) 0px, rgba(22,40,61,0.035) 1px, transparent 1px, transparent 48px),
      repeating-linear-gradient(90deg, rgba(22,40,61,0.035) 0px, rgba(22,40,61,0.035) 1px, transparent 1px, transparent 48px);
    color: var(--ink);
    font-family: 'DM Sans', sans-serif;
    -webkit-font-smoothing: antialiased;
  }
  a { color: inherit; text-decoration: none; }
  a:focus-visible, .card:focus-visible { outline: 2px solid var(--teal); outline-offset: 3px; }

  .site-header {
    display:flex; align-items:center; justify-content:space-between;
    padding: 22px 80px;
    border-bottom: 1px solid var(--rule);
  }
  .logo-img { height: 75px; width: auto; display: block; }
  nav { display:flex; gap: 34px; align-items:center; }
  .nav-link {
    position: relative; font-size: 13.5px; letter-spacing:0.04em; text-transform:uppercase;
    font-family:'DM Sans', sans-serif; color: var(--ink); padding-bottom: 4px;
  }
  .nav-link::after {
    content:""; position:absolute; left:0; bottom:0; width:100%; height:1.5px;
    background: var(--teal); transform: scaleX(0); transform-origin: left;
    transition: transform 0.3s ease;
  }
  .nav-link:hover::after, .nav-link:focus-visible::after { transform: scaleX(1); }
  .nav-cta {
    font-family:'DM Sans', sans-serif; font-size:13px; letter-spacing:0.03em;
    background: var(--ink); color: var(--paper); padding: 10px 18px; border-radius: 2px;
    transition: background 0.25s ease, transform 0.25s ease;
  }
  .nav-cta:hover { background: var(--teal-dark); transform: translateY(-1px); }

  .nav-item { position: relative; }
  .nav-link-dropdown { display:inline-flex; align-items:center; gap:4px; cursor: default; }
  .nav-caret { width:10px; height:10px; transition: transform 0.2s ease; flex-shrink:0; }
  .nav-item:hover .nav-caret, .nav-item:focus-within .nav-caret { transform: rotate(180deg); }
  .nav-dropdown {
    position:absolute; top: 100%; left:0; margin-top: 16px;
    background: var(--paper-raised); border: 1px solid var(--rule); border-radius: 4px;
    box-shadow: 0 14px 28px rgba(22,40,61,0.14);
    min-width: 240px; padding: 8px; opacity:0; visibility:hidden; transform: translateY(-6px);
    transition: opacity 0.2s ease, transform 0.2s ease, visibility 0.2s ease;
  }
  .nav-item:hover .nav-dropdown, .nav-item:focus-within .nav-dropdown {
    opacity:1; visibility:visible; transform: translateY(0);
  }
  .nav-dropdown a {
    display:block; padding: 11px 12px; font-size: 13.5px; color: var(--ink);
    border-radius: 3px; text-transform:none; letter-spacing:normal;
    font-family:'DM Sans', sans-serif; font-weight:500;
  }
  .nav-dropdown a:hover, .nav-dropdown a:focus-visible { background: var(--paper); color: var(--teal); }

  .mobile-menu-toggle {
    display:none; background:none; border:none; cursor:pointer; padding:4px;
    width:36px; height:36px; align-items:center; justify-content:center; color:var(--ink);
    flex-shrink:0;
  }
  .mobile-menu-toggle svg { width:22px; height:22px; }
  .mobile-menu-toggle .icon-close { display:none; }
  .mobile-menu-toggle.open .icon-hamburger { display:none; }
  .mobile-menu-toggle.open .icon-close { display:block; }

  .mobile-menu {
    display:none; flex-direction:column;
    background: var(--paper-raised); border-bottom:1px solid var(--rule);
    overflow:hidden; max-height:0; transition: max-height 0.3s ease;
  }
  .mobile-menu.open { max-height:640px; }
  .mobile-menu-link, .mobile-menu-cta, .mobile-menu-accordion-trigger {
    display:flex; align-items:center; justify-content:space-between;
    padding:16px 24px; font-family:'DM Sans', sans-serif; font-size:15px; font-weight:500;
    color:var(--ink); border-bottom:1px solid var(--rule);
    background:none; border-left:none; border-right:none; border-top:none;
    width:100%; text-align:left; cursor:pointer;
  }
  .mobile-menu-cta { color:var(--teal); font-weight:600; }
  .mobile-accordion-caret { width:14px; height:14px; flex-shrink:0; transition: transform 0.2s ease; }
  .mobile-menu-accordion.open .mobile-accordion-caret { transform: rotate(180deg); }
  .mobile-menu-accordion-panel {
    max-height:0; overflow:hidden; transition: max-height 0.25s ease; background:var(--paper);
  }
  .mobile-menu-accordion.open .mobile-menu-accordion-panel { max-height:260px; }
  .mobile-menu-accordion-panel a {
    display:block; padding:14px 24px 14px 36px; font-size:14px; color:var(--ink); border-bottom:1px solid var(--rule);
  }
  .mobile-menu-accordion-panel a:last-child { border-bottom:none; }

  .hero { padding: 96px 80px 88px; max-width: 1500px; }
  .hero-power { max-width: 1900px; }
  .eyebrow {
    display:inline-flex; align-items:center; gap:10px;
    font-family:'DM Sans', sans-serif; font-size:12px; letter-spacing:0.12em;
    text-transform:uppercase; color: var(--brass); font-weight: 700;
    border: 1px solid var(--brass); padding: 6px 12px; border-radius: 2px;
    margin-bottom: 28px;
  }
  .seal { width:18px; height:18px; flex-shrink:0; animation: seal-in 0.7s cubic-bezier(.2,.9,.3,1.2) 0.15s both; }
  @keyframes seal-in {
    from { opacity:0; transform: rotate(-40deg) scale(0.4); }
    to { opacity:1; transform: rotate(0deg) scale(1); }
  }
  h1 {
    font-family:'DM Sans', sans-serif; font-weight:500; font-size: 44px; line-height:1.2;
    letter-spacing:-0.01em; margin: 0 0 28px;
  }
  h1 em { font-style: italic; color: var(--teal); font-weight:500; }
  .h1-break { display: block; margin-top: 0.65em; }
  .hero p { font-size: 17.5px; line-height:1.6; color: var(--muted); margin: 0 0 36px; }
  .hero-ctas { display:flex; gap:16px; }
  .btn-primary, .btn-secondary {
    font-family:'DM Sans', sans-serif; font-size: 13.5px; letter-spacing:0.03em;
    padding: 14px 24px; border-radius: 2px; display:inline-flex; align-items:center; gap:8px;
    transition: all 0.25s ease;
  }
  .btn-primary { background: var(--teal); color: var(--paper-raised); }
  .btn-primary:hover { background: var(--teal-dark); transform: translateY(-2px); box-shadow: 0 6px 16px rgba(46,107,94,0.28); }
  .btn-secondary { background: var(--ink); color: var(--paper); border: 1px solid var(--ink); }
  .btn-secondary:hover { background: #22374F; transform: translateY(-2px); box-shadow: 0 6px 16px rgba(22,40,61,0.28); }

  .commitment {
    padding: 72px 80px 100px;
    background: var(--paper-raised);
    border-top: 1px solid var(--rule);
  }
  .commitment-heading {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size: 38px;
    color: var(--ink); margin: 0 0 12px; letter-spacing:-0.01em;
  }
  .commitment-subheading {
    font-family:'DM Sans', sans-serif; font-weight:400; font-size: 19px;
    color: var(--muted); margin: 0 0 44px; max-width: 1500px; line-height:1.5;
  }
  .card-grid {
    display:grid; grid-template-columns: repeat(2, 1fr); gap: 1px;
    background: var(--rule); border: 1px solid var(--rule);
    max-width: 820px; margin: 0 auto;
  }
  .card {
    background: var(--paper-raised); padding: 30px 26px; position:relative; overflow:hidden;
    transition: transform 0.3s ease, box-shadow 0.3s ease;
  }
  .card:hover { transform: translateY(-6px); box-shadow: 0 14px 28px rgba(22,40,61,0.14); z-index: 2; }
  .card-tag {
    font-family:'DM Sans', sans-serif; font-size:11.5px; letter-spacing:0.1em;
    text-transform:uppercase; color: var(--teal); margin-bottom:16px; display:block;
    font-weight: 400; transition: font-weight 0.25s ease;
  }
  .card:hover .card-tag { font-weight: 700; }
  .card p { font-size:14.5px; line-height:1.55; color: var(--ink); margin:0; }
  .card-stamp {
    position:absolute; top:20px; right:20px; width:26px; height:26px;
    opacity:0; transform: rotate(-25deg) scale(0.6);
    transition: opacity 0.3s ease, transform 0.3s ease;
  }
  .card:hover .card-stamp { opacity:1; transform: rotate(0deg) scale(1); }
  .card-icon { width: 32px; height: 32px; color: var(--ink); margin-bottom: 14px; display:block; transition: color 0.25s ease; }
  .card:hover .card-icon { color: var(--teal); }

  .card-grid.cols-3 { grid-template-columns: repeat(3, 1fr); max-width: 980px; }
  @media (max-width: 700px) {
    .card-grid.cols-3 { grid-template-columns: 1fr; }
  }

  .power-hero-row { display:flex; align-items:center; gap:44px; }
  .power-icon { width: 220px; height: 220px; flex-shrink:0; display:block; }
  .power-hero-text { flex:1; min-width:0; }
  @media (max-width: 900px) {
    .power-hero-row { flex-direction:column; align-items:flex-start; gap:24px; }
    .power-icon { width: 150px; height: 150px; }
  }

  .audience-list-wide { max-width: 1000px; }
  .big-audience-row {
    display:flex; gap:32px; padding:44px 0; border-bottom:1px solid var(--rule);
    align-items:flex-start;
  }
  .big-audience-row:last-child { border-bottom:none; }
  .big-audience-icon { width:56px; height:56px; flex-shrink:0; color:var(--ink); margin-top:4px; transition: color 0.25s ease; }
  .big-audience-row:hover .big-audience-icon { color: var(--teal); }
  .big-audience-content h2 {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size:26px; color:var(--ink);
    margin:0 0 10px; letter-spacing:-0.01em; transition: color 0.25s ease;
  }
  .big-audience-row:hover .big-audience-content h2 { color: var(--teal); }
  .big-audience-content p { font-size:16px; line-height:1.75; color:var(--muted); margin:0; }

  .process-steps { max-width: 820px; }
  .process-step { display:flex; gap:28px; position:relative; padding-bottom:48px; }
  .process-step:last-child { padding-bottom:0; }
  .process-step::before {
    content:""; position:absolute; left:27px; top:60px; bottom:0; width:1px; background:var(--rule);
  }
  .process-step:last-child::before { display:none; }
  .process-step-num {
    font-family:'DM Sans', sans-serif; font-weight:700; font-size:15px; color:var(--teal);
    width:56px; height:56px; border-radius:50%; border:1.5px solid var(--teal);
    display:flex; align-items:center; justify-content:center; flex-shrink:0;
    transition: background 0.25s ease, color 0.25s ease;
  }
  .process-step:hover .process-step-num { background: var(--teal); color: var(--paper-raised); }
  .process-step-content { padding-top:8px; }
  .process-step-content h3 {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size:22px; color:var(--ink);
    margin:0 0 8px; letter-spacing:-0.01em; transition: color 0.25s ease;
  }
  .process-step:hover .process-step-content h3 { color: var(--teal); }
  .process-step-content p { font-size:15.5px; line-height:1.65; color:var(--muted); margin:0; }

  .benefit-badges { display:flex; flex-wrap:wrap; gap:14px; margin: 4px 0 10px; }
  .benefit-badge {
    display:inline-flex; align-items:center; gap:9px;
    font-family:'DM Sans', sans-serif; font-size:13.5px; font-weight:600; color: var(--ink);
    border:1px solid var(--rule); background: var(--paper); padding: 11px 18px; border-radius: 999px;
    transition: border-color 0.25s ease, background 0.25s ease;
  }
  .benefit-badge:hover { border-color: var(--teal); background: var(--paper-raised); }
  .benefit-badge svg { width:18px; height:18px; color: var(--ink); flex-shrink:0; transition: color 0.25s ease; }
  .benefit-badge:hover svg { color: var(--teal); }
  .benefit-badges + p {
    padding: 8px 14px; margin: 0 -14px 36px; border-radius: 5px;
    transition: background 0.25s ease;
  }
  .benefit-badges:hover + p { background: rgba(161,50,38,0.07); }

  .feature-trio { display:flex; gap:1px; background: var(--rule); border:1px solid var(--rule); margin: 8px 0 36px; }
  .feature-trio-item {
    flex:1; background: var(--paper-raised); padding:28px 26px;
    transition: background 0.25s ease;
  }
  .feature-trio-item:hover { background: var(--paper); }
  .feature-trio-icon {
    width:30px; height:30px; color: var(--teal); display:block; margin-bottom:16px;
    transition: color 0.25s ease, transform 0.25s ease;
  }
  .feature-trio-item:hover .feature-trio-icon { color: var(--teal-dark); }
  .feature-trio-icon:hover { transform: scale(1.12); }
  .feature-trio-icon:hover + .feature-trio-text { transform: scale(1.035); }
  .feature-trio-text { transform-origin: left top; transition: transform 0.25s ease; }
  .feature-trio-text h3 {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size:16px; color:var(--ink);
    margin:0 0 8px; letter-spacing:-0.005em;
  }
  .feature-trio-text p { font-size:14px; line-height:1.6; color: var(--muted); margin:0; }
  @media (max-width: 700px) {
    .feature-trio { flex-direction:column; }
  }

  .closing-cta {
    text-align: center; max-width: 620px; margin: 56px auto 0;
    padding-top: 56px; border-top: 1px solid var(--rule);
  }
  .closing-cta p { font-size: 17px; color: var(--ink); margin: 0 0 24px; line-height:1.5; }

  .content-section { max-width: 900px; padding: 56px 0; border-top: 1px solid var(--rule); }
  .content-section:first-of-type { border-top: none; padding-top: 8px; }
  .content-section p { font-size: 16px; line-height:1.75; color: var(--muted); margin: 0 0 20px; }
  .content-section h3 {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size: 19px; color: var(--ink);
    margin: 32px 0 12px; letter-spacing:-0.005em;
  }
  .callout-statement {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size: 21px; color: var(--ink);
    border-left: 3px solid var(--teal); padding: 2px 0 2px 22px; margin: 28px 0; line-height:1.4;
  }
  .stat-row { display:flex; flex-wrap:wrap; gap:36px; margin: 20px 0 8px; }
  .stat-number {
    font-family:'DM Sans', sans-serif; font-weight:700; font-size: 36px; color: var(--teal);
    line-height:1; margin-bottom:8px; letter-spacing:-0.01em;
  }
  .stat-label { font-size: 13.5px; color: var(--muted); line-height:1.5; max-width:170px; }
  .chart-link {
    font-size: 13.5px; color: var(--teal); font-weight:500; display:inline-block; margin: 8px 0 20px;
  }
  .chart-link:hover { text-decoration: underline; }

  .contact-form { max-width: 560px; margin-top: 8px; }
  .form-group { margin-bottom: 22px; }
  .form-group label {
    display:block; font-family:'DM Sans', sans-serif; font-size:12px; font-weight:700; color:var(--ink);
    margin-bottom:8px; letter-spacing:0.06em; text-transform:uppercase;
  }
  .form-group input, .form-group textarea {
    width:100%; font-family:'DM Sans', sans-serif; font-size:15px; padding:13px 15px;
    border:1px solid var(--rule); border-radius:3px; background:var(--paper); color:var(--ink);
    transition: border-color 0.2s ease;
  }
  .form-group input:focus, .form-group textarea:focus { outline:none; border-color:var(--teal); }
  .form-group textarea { min-height:150px; resize:vertical; font-family:inherit; }
  .contact-form button { border:none; cursor:pointer; font-family:'DM Sans', sans-serif; }
  .form-success {
    background: var(--paper); border:1px solid var(--rule); border-radius:5px; padding:36px;
    max-width:560px;
  }
  .form-success h3 { font-family:'DM Sans', sans-serif; font-weight:600; font-size:20px; color:var(--ink); margin:0 0 8px; }
  .form-success p { color:var(--muted); margin:0; font-size:15px; }
  .form-error {
    background: rgba(161,50,38,0.07); border:1px solid var(--teal); border-radius:5px;
    padding:16px 20px; margin-bottom:24px; max-width:560px;
  }
  .form-error p { color: var(--teal-dark); margin:0; font-size:14px; }

  @media (max-width: 900px) {
    h1 { font-size: 32px; }
    .site-header { padding: 18px 24px; flex-wrap:wrap; gap:14px; }
    .hero, .commitment { padding-left:24px; padding-right:24px; }
  }
  @media (max-width: 700px) {
    .big-audience-row { flex-direction:column; gap:16px; }
    .big-audience-icon { width:44px; height:44px; }
  }
  @media (max-width: 560px) {
    .card-grid { grid-template-columns: 1fr; }
    nav { display:none; }
    .mobile-menu-toggle { display:flex; }
    .mobile-menu { display:flex; }
  }
  @media (prefers-reduced-motion: reduce) {
    * { animation: none !important; transition: none !important; }
  }

  .site-footer {
    background: var(--paper-raised); border-top: 1px solid var(--rule);
    padding: 64px 80px 0;
  }

  .uad-band {
    background: var(--ink); color: var(--paper); padding: 72px 80px; text-align: center;
  }
  .uad-band .eyebrow { color: var(--teal); border-color: var(--teal); background: var(--paper); font-weight: 700; margin: 0 auto 24px; }
  .uad-band h2 {
    font-family:'DM Sans', sans-serif; font-weight:600; font-size: 32px; color: var(--paper);
    margin: 0 0 18px; letter-spacing:-0.01em;
  }
  .uad-band p {
    font-size: 16px; line-height:1.6; color: rgba(255,255,255,0.85); max-width: 620px; margin: 0 auto 30px;
  }
  .uad-band a {
    font-family:'DM Sans', sans-serif; font-size: 14px; font-weight:500;
    color: var(--paper); border-bottom: 1px solid var(--teal); padding-bottom: 3px;
    display: inline-flex; align-items:center; gap:6px; transition: gap 0.25s ease;
  }
  .uad-band a:hover { gap: 10px; }
  .footer-top {
    display:grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 32px;
    padding-bottom: 48px; border-bottom: 1px solid var(--rule);
  }
  .footer-brand .logo-img { height: 42px; margin-bottom: 14px; }
  .footer-brand p { font-size: 13.5px; color: var(--muted); line-height:1.6; max-width: 230px; margin:0; }
  .footer-col h4 {
    font-size: 12px; letter-spacing:0.1em; text-transform:uppercase; color: var(--muted);
    font-weight:600; margin: 0 0 16px;
  }
  .footer-col a {
    position:relative; display:block; font-size: 14px; color: var(--ink);
    margin-bottom: 12px; width: fit-content; padding-bottom: 2px;
  }
  .footer-col a::after {
    content:""; position:absolute; left:0; bottom:0; width:100%; height:1px;
    background: var(--teal); transform: scaleX(0); transform-origin: left;
    transition: transform 0.25s ease;
  }
  .footer-col a:hover::after, .footer-col a:focus-visible::after { transform: scaleX(1); }
  .footer-newsletter p { font-size: 13.5px; color: var(--muted); margin: 0 0 14px; line-height:1.5; }
  .newsletter-form { display:flex; gap:8px; }
  .newsletter-form input {
    flex:1; min-width:0; font-family:'DM Sans', sans-serif; font-size: 13.5px;
    padding: 11px 12px; border: 1px solid var(--rule); border-radius: 2px;
    background: var(--paper); color: var(--ink);
  }
  .newsletter-form input:focus-visible { outline: 2px solid var(--teal); outline-offset: 1px; }
  .newsletter-form button {
    font-family:'DM Sans', sans-serif; font-size: 13.5px; font-weight:500;
    background: var(--teal); color: var(--paper-raised); border:none; border-radius: 2px;
    padding: 0 18px; cursor:pointer; transition: background 0.25s ease;
  }
  .newsletter-form button:hover { background: var(--teal-dark); }
  .footer-bottom {
    display:flex; align-items:center; justify-content:space-between;
    padding: 22px 0; font-size: 12.5px; color: var(--muted);
  }
  .footer-bottom a { color: var(--muted); position:relative; }
  .footer-bottom .footer-legal { display:flex; gap:22px; }
  @media (max-width: 900px) {
    .footer-top { grid-template-columns: 1fr 1fr; }
    .footer-brand { grid-column: 1 / -1; }
    .footer-newsletter { grid-column: 1 / -1; }
  }
  @media (max-width: 560px) {
    .footer-top { grid-template-columns: 1fr; }
    .footer-bottom { flex-direction:column; align-items:flex-start; gap:10px; }
    .site-footer { padding: 48px 24px 0; }
  }